OVERVIEW
Results-oriented marketing and communications professional with ten years' experience working on global, blue chip brands.
Advanced expertise building brand love through integrated marketing campaigns. Advanced expertise across media relations, cross-platform copywriting, creative content creation (video, photography), high profile ambassador contracting, exec-level media training, internal communications.
Key organizations supported include Movember, Booking.com, ASICS, TOMS, Hilton Hotels, Mazda, Officeworks, Kia, Red Bull, Virgin, Johnson&Johnson Airtasker.
Experienced leader, with a track record of leading communication teams that drive outstanding business results.
Kind, competent and respected colleague—known for galvanizing large teams across multiple divisions towards shared goals and outcomes.
CAREER SNAPSHOT
One Green Bean (Havas Global Network) || Senior Director, Communications
FEB - JUNE 2022 (CONTRACT)
-Senior communication lead across Kia, Virgin, Red Bull, Airtasker
-Supported GM in development of account-winning proposals (insight development, creative direction, strategy development) for Virgin and Johnson&Johnson
-Launched Kia's first ever fully-electric vehicle to Australian media. Secured earned media reach of 82M+—brand's highest performing unpaid media launch to date
Alt/Shift || Senior Director, Communications
JULY 2016 - NOV 2021
-Founding team member of Australia's fastest growing independent communications agency (three to 46 staff in six years)
-Strategic lead on 30+ integrated communications campaigns over course of tenure
Founded agency's Social Impact & Behavior Change team. Grew portfolio to agency's most profitable division—$2.5M+ annual revenue
-Agency lead in high profile talent management. Managed global launch of Novak Djokovic's ASICS ambassadorship (124M+ reach)
-Project lead on Officeworks' largest integrated marketing campaign (owned, earned, paid media) to date —Create-a-thon ($3M total budget). Hailed "most successful campaign in shifting audience perceptions" by Officeworks' Managing Director
-Strategized and executed REC Energy's CSR platform—REConstruct, in the aftermath of Australia's 2019/20 bushfire disaster (45M+ unpaid media reach). Platform has since been adapted for global rollout
-Led client portfolio integration with global advertising and paid media partners (DDB, Havas, Clemenger, OMD, WPP, Omnicom)
-Managed...
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