EDUCATION
Marketing Certificate, Actual
University of Cincinnati, Cincinnati, Ohio.
of Science in Economics, March 2017 (Overall GPA 3.57)
Universidad Catolica Andres Bello, Caracas, Venezuela
PROFESSIONAL EXPERIENCE
MERCHANDING/PRODUCT DEVELOPMENT ASSISTANT March 2020-Actual
Candle-lite Company Cincinnati, Ohio
• Assist in accurately entering PCO’s (new product initiation system used to validate product and obtain costing) in a timely fashion and ensure they are properly prioritized for processing.
• Create, update, and maintain raw pages and spec sheets; take ownership in requesting raw number assignments, new item confirmations, and UPC’s.
• Proof artwork for labels, UPC’s, packaging and collateral materials - route through plant and provide samples, as needed, for approval
• Work with manufacturing, product development lab and engineering to assist in the development of new candle products. Work closely with vendors and manufacturers from initial design specification through prototype and final approved sample.
• Initiate and track development of product, packaging and artwork.
• Work with Senior Product Manager and Import Manager to assist in the procurement of candle accessories and non-Candle-lite manufactured product.
ASSOCIATE BRAND MANAGER August 2016-June 2018
Alfonzo Rivas & CIA Caracas, Venezuela
• Designed and executed brand campaigns and activations
• Collected, analyzed, and synthesized data into a monthly written report as a part of the brand-sales reporting, which identifies brand-building opportunities by utilizing key insights (e.g., Nielsen, internal cross-functional reports, sales reports)
• Together with Brand Manager, leaded agency teams to deliver media campaigns, digital activation, and social media community management
• Prepared, presented, and selled-in aspects of the brand plan to management, cross-functional partners, and external stakeholders
• Supported Brand Manager in the creation and implementation of the 1-year brand plan.
• Managed agency and brand team meetings and communications
• Assisted Brand Manager in executed the overall innovation agenda for the brand category and developed new products through close partnership with R&D and Supply Chain
HEAD TEACHER October 2017-February 2018
Economics School – Universidad Catolica Andres Bello Caracas, Venezuela
• Created instructional materials to support class curriculum in the subject of Statistics
• Developed and implemented evaluations and exercises
• Graded tests and quizzes
ASSISTANT MEDIA DIRECTOR November 2015- July 2016
ARS DDB
• In order to highlight a client’s percentage of media investment, I regularly updated and compared the internet advertising participation of our clients to their competition
• Executed the analysis of target, rating, reach and affinity of the client’s commercials
• To keep customers informed about their media spend, I updated the rates for advertising channels including radio, television and cinema
ASSISTANT HEAD TEACHER October 2013-July 2016
Economics School – Universidad Catolica Andres Bello Caracas, Venezuela
• Assisted in teaching Statistics I and III, and International Finance courses
• Designed and graded evaluations and practice
MARKETING INTERN August 2015- October 2015
Coca-Cola FEMSA Caracas, Venezuela
• Team member for the launch of "Share a Coca-Cola with…" campaign at the company's internal level
• Analyzed marketing and sales indicators of the Quarter Business Plan (QBP)
• Visited wholesalers’ clients to supervise the achievement o...
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